Now enrolling: The GELI Catch-Up Learning Programme is bringing 13 weeks of reading and maths to displaced children in Zamfara State. Read more →
Gusau · Zamfara State · North-West Nigeria

Reaching the communities others cannot.

When insecurity closes a road, a school, a clinic or a market, the world's help usually stops at the edge of it. We don't. GELI is an indigenous organisation staffed by Zamfara's own sons and daughters — already living in the communities everyone else has had to leave behind.

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Local Roots. Lasting Impact.

An indigenous, community-based NGO bridging development partners, government and the private sector to hard-to-reach communities across Zamfara State.

14
Local government areas covered
13
Weeks to bring a child back into learning
100%
Indigenous personnel, recruited locally
₦0
Cost to any participant, ever
The problem we exist to solve

When the help withdraws, the need doesn't.

Zamfara State is passing through one of the most difficult chapters in its history. Persistent insecurity has driven thousands of families off their farms and into local government headquarters and urban centres. They arrive having lost their land, their livelihoods and their stability. Their children — many of whom were enrolled in school only months before — now spend their days on the streets, out of education, and too often begging for food.

The damage does not stop at the classroom door. As insecurity persists, education, health, agriculture and the wider economy decline together. Families who once fed their communities can no longer farm. Clinics and schools struggle to stay open. An entire generation watches its options narrow.

And at exactly the moment these communities need support most, many national and international organisations have reduced, suspended or withdrawn their activities — understandably unwilling to send their staff into affected local government areas.

The result is an intervention gap: the communities in greatest need have become the hardest for outside help to reach.

Read our full story

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Our answer

We were already there.

GELI is built on a simple but powerful idea: the people best placed to serve Zamfara's communities are Zamfara's own sons and daughters.

We recruit, train and deploy qualified, educated indigenes from every one of the state's fourteen local government areas. They speak the language. They know the customs. They are trusted by the traditional and religious leaders. And crucially — they are already there.

That single fact turns Zamfara's greatest operational obstacle into a solvable problem. Where it is unsafe for outsiders to travel, we are home. Where local knowledge and community trust are essential, we already have both. Where opportunity exists but news of it never travels, we carry it.

We deliver for partners

National and international NGOs, donors, UN agencies and contractors engage us to implement their programmes in places their own staff cannot safely reach — to their methodology, to their standards, with transparent reporting and verified evidence.

We open doors to opportunity

We carry vacancies, government schemes, grants and skills programmes into every ward — and we take the lead in sourcing, verifying and shortlisting the right candidates for employers who cannot reach into these communities themselves.

We fund our own work

Beyond what we do for partners, GELI's management finances and delivers its own programmes — in education, health, digital and AI literacy, job-opportunity awareness and public orientation — free to every participant, with no donor required.

The GELI Local Partner Model

How we deliver where others cannot

01

Recruit locally

We identify and recruit qualified, educated indigenes from every local government area in Zamfara State, building a workforce that already lives within — and is already trusted by — the communities to be served.

02

Train to your standards

You brief and train our personnel on exactly how you want your work delivered: your methodology, your tools, your safeguarding requirements, your reporting formats.

03

Safeguard before we deploy

Before any field activity begins, personnel are briefed on their safeguarding obligations, on informed consent and on the handling of personal and partner data. Every engagement has a named safeguarding focal point and a written data-handling protocol.

04

Implement on the ground

Our trained teams carry out the agreed activities directly in the field — including in local government areas that are inaccessible or unsafe for your own staff to enter.

05

Monitor and report

We collect data, document results and report clearly and on time, giving you full visibility of progress and verified evidence of impact — without putting a single member of your team at risk.

Compliance & trust

Trust, in writing — and open to your audit.

Our value to any partner rests entirely on being trusted with two things: people, and information. So we treat compliance not as paperwork attached to a contract, but as the condition of our licence to operate.

Zero tolerance of sexual exploitation, abuse and harassment. Signed Code of Conduct and PSEAH commitment for every member of personnel, before any contact with a community.

Aligned to the IASC Six Core Principles, and we adopt your safeguarding policy where it is more stringent than our own.

Child safeguarding by default. Two-adult rule, no unsupervised one-to-one contact, written parent or guardian consent for participation and for any photography.

Custodians of data, never its owners. Written data processing agreement for every engagement, no secondary use, segregation by partner, certified destruction on exit.

Compliant with the Nigeria Data Protection Act 2023, and with GDPR or other regimes where your obligations extend to them.

Open to audit on reasonable notice — records, systems, sites and personnel files relating to your engagement.

[ Insert portrait photograph of the Founder — Abubakar Umar ]
A note from our founder
“I am from Gusau. The communities we serve are not case studies to me — they are the places I grew up around, and the people in them are my own. I have seen what happens when an organisation withdraws and a village is simply left off the map. GELI exists so that never has to be the ending. And it is why our management funds our training and awareness programme from our own pockets, rather than waiting for a donor to make it possible.”

Abubakar Umar

Founder & Executive Director, GELI

Work with GELI

There is work that only a local partner can do.

Whether you are a donor who needs a programme delivered, a ministry that needs to reach every ward, an employer looking for the right candidate, or a company trying to reach a market nobody else can — we should talk.

What We Do

Five ways we close the distance.

GELI provides five complementary streams of service. Together, they allow us to support development partners, assist government, connect employers and commercial firms to the communities they cannot otherwise reach — and act directly on behalf of the most vulnerable.

Local reach. Trusted people. Practical delivery.

01 — FOR NGOs, DONORS, UN AGENCIES AND DEVELOPMENT CONTRACTORS

Local Partnership & Implementation Services

For national and international NGOs, donors, UN agencies and development contractors who wish to work in Zamfara but cannot safely deploy their own staff, GELI serves as a reliable local implementing partner.

We can be engaged to:

  • deliver and implement programme activities in hard-to-reach and insecure local government areas;
  • provide trained, vetted local field staff, enumerators, facilitators and community mobilisers;
  • receive and apply your training, methodologies and standards with fidelity;
  • conduct data collection, baseline and end-line surveys, and third-party monitoring and verification;
  • manage community entry, stakeholder engagement and local logistics on your behalf;
  • provide regular field reports, documentation and verified evidence of delivery.

GELI field team conducting a household survey or distribution

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02 — FOR MINISTRIES, DEPARTMENTS AND AGENCIES

Government Support Services

GELI is equally available to support government ministries, departments and agencies in delivering services that require trusted human capital and grassroots reach across the state.

We can be engaged for:

  • community-based social services and welfare outreach;
  • public awareness, sensitisation and behaviour-change campaigns;
  • dissemination, mobilisation and enrolment support for federal and state empowerment programmes, loans, grants, stipends and recruitment schemes — so that eligible citizens in every ward actually hear about them and can apply;
  • electoral and civic engagement support, including voter education and field mobilisation;
  • data collection, enumeration and field verification for government programmes;
  • any other service that requires a disciplined, locally-rooted workforce able to operate across all local government areas.

GELI community sensitisation meeting or enrolment desk

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GELI candidates at a local assessment or interview session

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03 — FOR EMPLOYERS, CONTRACTORS AND INSTITUTIONS

"Hire the Right Candidate" — Talent Sourcing & Recruitment Support

For companies, private firms, contractors and institutions that want to recruit but cannot reach into — or reliably verify candidates across — Zamfara's local government areas, GELI takes the lead in sourcing the right people.

Because we maintain trained focal personnel in every local government area, we can carry a vacancy into communities that no job board reaches, and then filter, verify and present only candidates who genuinely fit the role.

We can be engaged to:

Advertise into every LGA — publicise vacancies and recruitment drives simultaneously across all fourteen local government areas, in Hausa and English, through community, traditional, religious, educational and youth structures as well as digital channels.

Build and maintain a talent pool — a structured, consent-based database of qualified indigenes, searchable by local government area, discipline, qualification, skill and experience.

Screen and shortlist — assess applications against your stated criteria, competencies, grade and budget, and present a defensible shortlist with reasons.

Verify at source — confirm credentials, residency, character references, disciplinary history and community standing in the candidate's own community. This is a check no remote recruiter can replicate.

Run assessments locally — coordinate written tests, practical assessments and interviews within the LGA, including venue, invigilation and logistics, so that able candidates are not excluded by the cost of travel.

Support onboarding and retention — assist with documentation, relocation, orientation and post-placement follow-up through the probationary period.

Advise on local labour realities — realistic pay expectations, skill availability, seasonality and retention conditions, per local government area.

Our recruitment ethic. Recruitment support is delivered under a written service agreement, and GELI charges the engaging employer — never the candidate . We do not accept payment, gifts or favours from applicants at any stage. We do not guarantee outcomes in exchange for anything. Any member of our personnel found soliciting from a candidate is dismissed and reported. Shortlisting is on merit against the criteria the employer sets, and candidate data is used only for the vacancy the candidate consented to.

04 — FOR COMMERCIAL COMPANIES AND BRANDS

Last-Mile Market Access & Community Activation

For commercial companies whose products and services cannot currently reach the hard-to-reach local government areas, GELI provides a credible route to market — built on people the community already trusts.

We can be engaged to:

Mobilise the right local partners — identify, brief and coordinate the community influencers, traditional and religious leaders, women's groups, youth associations, cooperatives, agro-dealers and retailers through whom a product can be introduced with credibility.

Recruit and supervise community promoters — engage, train and manage brand ambassadors, demonstrators and sales agents drawn from the target community itself, so the message arrives in the right voice and the right language.

Run awareness and demonstration activations — product education, live demonstration and question-and-answer sessions in markets, ward centres, motor parks and community gatherings.

Scope the market — consumer demand, purchasing patterns, pricing sensitivity, seasonality, existing distribution and competitor presence, LGA by LGA.

Map distribution and retail — identify outlets, wholesalers and last-mile logistics options, and coordinate delivery into locations a company cannot itself access.

Report on results — reach, uptake, consumer feedback and recommendations, with photographic and attendance evidence.

Our commercial ethic. All commercial activation is carried out in line with community norms, with the knowledge and consent of local authorities, and under the same safeguarding, data-protection and ethical-marketing standards as our development work. We will not promote any product or service that is unlawful, unsafe, misleading, exploitative in its pricing or credit terms, or otherwise harmful to the communities we serve — and we will say so before a contract is signed, rather than after.

GELI product demonstration in a rural market or ward centre

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A GELI-funded training session, ideally the computer/AI literacy class or a community learning circle

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05 — FUNDED BY GELI, FREE TO EVERY PARTICIPANT

Our Own Programmes — Funded by Us, Free to You

Beyond the work we do for partners and clients, GELI initiates and funds its own projects targeting the most vulnerable and least-informed people in the state: the out-of-school children of displaced families, unemployed youth, and communities without access to basic care or reliable information.

Education

getting displaced and out-of-school children back into learning through foundational literacy and numeracy support, learning materials and community-based education. Our flagship education project is the Catch-Up Learning Programme.

Health

supporting basic health awareness, hygiene, nutrition and access to care for vulnerable women and children.

Training, orientation and public awareness

a continuing, management-funded programme in job-opportunity awareness, federal government programmes and interventions, basic computer and AI literacy, and contemporary issues.

GELI'S SELF-FUNDED COMMUNITY PROGRAMME

Our Self-Sponsored Training and Public Awareness Programme

GELI's management funds and delivers — at no cost whatsoever to participants — a continuing programme of training, orientation and public awareness for young people and community members across Zamfara State.

This programme is not donor-dependent and is not contingent on winning a contract. It is financed by the organisation's management as a deliberate investment in the state's people, and it runs whether or not a partner project is in place.

It exists because the gap it addresses is one nobody has been paid to close. Opportunity is announced in places our communities cannot hear it. Government interventions are wrapped in procedure that nobody explains. The labour market has gone digital while whole wards have never touched a keyboard. And the issues shaping daily life are discussed everywhere except where their consequences land hardest.

The programme rests on four pillars.

01
Pillar 1 — Job Opportunity Awareness

Making visible the employment, apprenticeship and self-employment opportunities that exist in and beyond the state, and equipping participants to compete for them.

Participants gain: knowledge of live vacancies, recruitment cycles and employer expectations; CV and application writing; interview preparation; credential and documentation readiness; how and where to search safely; and how to recognise and refuse recruitment scams and "pay-for-a-job" fraud.

02
Pillar 2 — Federal Government Programmes and Interventions

Explaining, in plain Hausa and English, the federal and state programmes, loans, grants, stipends, skills schemes and recruitment drives that participants are entitled to apply for.

Participants gain: a practical understanding of what each programme offers, who qualifies, which documents are required, how and when to register, where to verify authenticity, and how to bypass the middlemen and impostors who charge for access to free schemes.

03
Pillar 3 — Basic Computer and Artificial Intelligence (AI) Literacy

Foundational digital skills and an honest, practical first introduction to AI tools — designed for people who may never have used a computer.

Participants gain: keyboard, file and folder basics; word processing, spreadsheets and presentations; email, internet search and safe browsing; smartphone productivity; how to use AI assistants responsibly for writing, learning, job search and small business; and a clear-eyed grounding in online safety, privacy, misinformation and the limits of AI.

04
Pillar 4 — Public Orientation and Awareness of Contemporary Issues

Helping communities understand and respond to the issues shaping their lives right now.

Participants gain: civic responsibility and rights; peace, security consciousness and community cohesion; the value of education and of keeping children in school; health, hygiene and nutrition awareness; substance abuse prevention; climate and environmental change; digital fraud and misinformation awareness; and the participation of women and girls in community and economic life.

How the programme is delivered

1

In Hausa and English, by GELI personnel drawn from the participants' own local government areas, so instruction arrives in a familiar voice.

2

In accessible community venues — schools, ward centres, skills acquisition centres, and religious and traditional gathering places — so that participation costs nothing but time.

3

Completely free of charge — no tuition, no registration fee, no "form fee", no material fee and no condition of any kind.

4

Open to young men and women alike, with deliberate outreach to girls, out-of-school youth, persons with disabilities and displaced people.

5

Computer and AI literacy delivered using GELI's own equipment and, where power or connectivity is limited, in offline-capable formats.

6

Structured with attendance records, pre- and post-session assessment and follow-up, so that impact can be evidenced rather than assumed.

7

Under the same safeguarding, consent and data-protection standards as every other GELI activity, including written consent for participation and for the use of photographs.

Why we fund it ourselves. Three reasons. It is the right thing to do, and it needed doing. It builds and continually refreshes the talent pool that our recruitment clients draw on — which means the young person we train today is the candidate we can credibly present tomorrow. And it earns our field teams the standing in the community that makes every other kind of work possible, because our relationship with a community does not begin and end with a project cycle.

OUR WORK

Our Projects

This is where our work lives. Every programme we run — whether funded by GELI's own management or delivered on behalf of a partner — is documented here, with honest updates as it progresses.

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